Objective- Establish Kumbh as a desired destination on a seasoned traveler’s list.

Current belief- It is just a religious place. Would I actually find things that interest ME there?

Desired belief- Visiting this place could actually change how I look at things and how I look at myself.

Observation- Foreigners are experience/story hoarders.

Insight- They are looking for varied experiences because through these experiences they are trying to discover themselves and the world.

SMP- When you leave the Kumbh, you will leave with a lot more understanding of your own self.